safehouse is a boutique video production and post facility based in Vancouver, British Columbia. We primarily work in advertising and branded media. We offer a range of services and expertise to our clients including: consulting, agency production, production and international production service. We also have full offline/online editorial capabilities. Recent clients: Miller Genuine Draft, Grolsch, Miller Lite, Nike, Gibson's Whiskey, Connect Hearing, Samsung, McDonald's, White Spot, Netflix, Mercedes-Benz, BC Hydro, Money Mart, Kal Tire, Ditto, FOX.
Joe Lafleur - Executive Producer / Director
Getting his start as a Production Assistant on a Viagra commercial in 1999, Joe’s career has been on the rise ever since. An “I can do this!” attitude led pretty quickly to a descent little hobby directing music videos between working production on big international commercial shoots. This combination of hands on experience, and watching and learning from a who’s who of international commercial directors, along with experience on the logistical side taught him all aspects of the business… some would say he might even know too much for his own good.
In 2006 Joe co-founded Transmission Inc. Serving as the creative director he was responsible for early success with Nike and Brand Jordan, producing and directing branded documentaries and product focused web ads. During this period other notable clients included BC Hydro, Motorola and Samsung. Transmission also served as an incubator for apparel company RYU. Serving as brand creator and co-founder, Joe was instrumental in growing the company to a public entity now with a market cap of $34 million and 9 stores in North America.
In 2009 Joe took over sole control of Transmission, acting as Executive Producer and directing / producing work for his own brand RYU, Miller Genuine Draft, McDonald’s, Miller Lite, Gibson’s Whiskey, Grolsch, Money Mart, Fox, White Spot Restaurants, Nike and more.
2015 saw Joe rebrand his company to Safehouse Productions. His client list followed and he continued to add others such as Adidas, Mercedes Benz, Coors Light, Netflix and Miller Ultra. Recently he has expanded his creative work to include still photography working with Phonak, Constellation Brands, Breyer’s, Miller Lite and Coors.
The last dozen years have been an exciting mix of work at home in Vancouver and all over the globe, notably: Johannesburg, New York, Toronto, LA, Beijing, Hong Kong, Bogata and Buenos Aires.
Currently Joe is self represented as a director in Canada and represented with a visa in the USA by Transmission USA, and by Altered LA for Latin America.
Joe lives in Vancouver with his lovely wife, an old dog, a fluffy cat and a crazy five year old boy!